A model is its parameters: billions of weights, initialised at random, so the untrained network's next-token distribution is roughly uniform.
Pretraining is self-supervised next-token prediction over a large text corpus. For each position, the model predicts a distribution over the vocabulary, the loss is the cross-entropy against the token that actually came next, and gradient descent nudges every weight to lower it. No labels, no questions, no answers: the text supervises itself.
Scale is the point. The loss starts near ln(vocab size), about 11.5 nats for a hundred-thousand-token vocabulary, and falls as the model absorbs token frequencies, then collocations, then syntax, then long-range structure. Scrub the run below; the numbers are illustrative, the curve is the real shape.